scaling problems? start here.

when it comes to scaling:

→ what gets you to 6 figures, won’t get you to 7

→ what gets you to 7 figures, won’t get you to 8

→ what gets you to 8 figures, won’t get you to 9

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as your brand grows, your marketing strategy needs to grow with it.

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the more revenue you generate, the more marketing opportunities you have available to you, and the more thoughtful you need to be when introducing these to your strategy.

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when I meet with founders, they always have goals

→ “we need to improve ARR before raising our next round”

→ “we need to double revenue to secure an exit”

→ “we need to improve ROAS to become profitable”

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yet most of these founders lack something so essential to growth that they’ll never attain their goals without it.

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in fact, they're missing the one thing required at every stage of growth.

→ data.

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here’s why you need data:

→ it tells you what’s working (and why)

→ it tells you what’s not working (and why)

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not only that, but it helps you quickly quarantine issues the moment they arise (instead of the moment you realize your sales are down and have a major issue).

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The Good News

the good news is:
if you don’t have data, you can easily set up a dashboard today.

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if your brand runs on G-Suite, you already have access to a great data visualization tool called Looker Studio. Looker is excellent when it comes to data visualization, but it can be tricky to set up.

for this reason, I’ve started recommending AgencyAnalytics to teams who want a simple & straightforward solution to set up (and it’s currently what I have set up for my own brand).

AgencyAnalytics is straightforward to use and you can have a dashboard set up in about an hour (or less).

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PS - I’m hosting Live Office Hours on Thursday, where you can get all your data questions answered (and more). Register here.
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