finding your voice

tldr; founder-led thought leadership is your key to growth in 2025. but the brands that win big with this strategy will be those based in authenticity. learn how to create a personal brand that drives business while remaining true to you!

​

2025 is the year of founder-led thought leadership.

as a founder, you’ve probably spent your fair share of time networking on LinkedIn and other social media apps.

​

has it grown your business? yes!

but have you been enjoying it? making genuine connections?

​

if you’ve had a similar experience to me, the answer is 🤷‍♀️ “kinda.”​
​

well now that it’s 2025, it’s time to find your voice, make genuine connections and grow your brand.

​

because the truth is, if you’re not enjoying your time being social on social media, your prospects are DEFINETLY going to pick up on that.

​

consumers are tired of hearing the same fluff marketing messages brands have been sharing since 2020; they want something FRESH.

and the good news is that fresh means YOU.

​

creating an authentic personal brand is something I’ve personally been struggling with since the beginning of 2024.

​

I’ve carefully created this “corporate professional” persona online that I thought would make me more appealing to the founders I work with.

​

and while that strategy worked…

being less polished and more authentic online works better.

​

but getting to this place took trial & error, and I want to help you bypass some of that process.

​

here’s what I’ve learned:

​

take baby steps

I started with one new platform (threads) to test my new tone of voice & value pillars.

​

try different things

because your testing platform is new, you’ll have a “clean slate” to try new things. it will be awkward at first, but the more you try, the more you’ll hone your authentic personal brand!

​

don’t be afraid to delete

tried something new just to find out you didn’t like it? just delete it. creating a personal brand takes a lot more trial and error than your business brand. learn why it wasn’t right for you, and keep experimenting in a new direction!

​

give it time

it took me a few months to get my tone of voice right before rolling out to a wider audience. all good things take time; especially your personal brand.

​

start now

this year founder-led thought leadership is NOT optional if you want to grow your brand. it takes some time to get dialed in - so let this be your sign to start now.

​

PS - there are a few other HUGE growth opportunities available to you in 2025. watch my marketing predictions video to find out more about what those are!